Joining Frannie this week is her friend and client, Lisa Roeser, CEO of 50 Flowers. The two discuss their serendipitous meeting and how their friendship has blossomed (pun intended). Liza shares her journey of founding 50 Flowers, an e-commerce platform delivering flowers directly from farms to customers. She speaks about the early challenges, the importance of respecting professional florists, and how her company collaborates within the floral industry. Frannie and Liza also chat about t...