When you look at a game like Monopoly Go!, your first thought is probably not that its marketing budget was nearly twice the annual GDP of the Marshall Islands. That's right, Hasbro and Scopley spent a borderline-obscene $500 million to get their new mobile title in front of as many eyes as possible... and it seems to have worked. 

This week, Zak and Aaron sit down to talk about the cost of marketing games both huge and humble, and why the mobile sector tends to see such enormous price tags when compared to their AAA counterparts.

Please, enjoy.

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