<p>Scott talks with Chad Hendricks, host of the Recruit & Retain: Trucking Edition podcast and president of Brand Outcomes, Inc, about developing successful recruiting strategies. Topics they discuss include:</p>

<ul><li>Targeting driver-level issues versus sales/business aspects</li>

<li>Developing a mission statement that is based in reality, not just a cliche</li>

<li>Using that mission statement in advertising; telling a story and getting everyone on board</li>

<li>Soliciting and using feedback in a continuous way to let the drivers be heard</li>

<li>Developing referral programs that work</li>

</ul>

Packaging Driver Recruiting, Retention, and Safety featuring Chris Harris of Safety Dawg

An examination of strategies and tactics used by transportation companies to improve recruiting, compliance, training, and retention.