This episode features Ladan Wise, Deputy Director of TED Conferences team. In this conversation, Ladan shares TED’s detailed communication plan - before, during, and after an event. Listen in as the two explore how to foster a long-lasting connection amongst attendees. 









A description of the consistent voice that TED uses

A walkthrough of how each event is marketed

The strategy behind the timing of each weekly countdown email

How clear communication can make an event more accessible

How to create a seamless arrival experience for attendees

How each attendee can create their own customized experience

Enliven your audience experience — Nun Tansrisakul, TEDxBangkok

This is Solving for X, our podcast for the TEDx Community! Listen to a new episode every other week, as TEDx organizers and TED staff members share candid stories, wisdom, and tips about everything that goes into producing TEDx events.