Show notes
There's lots of buzz about mass customization, but how do you actually apply it from a product development and manufacturing standpoint? In this episode, we dive into the details of our two-year journey using mass customization to develop our own direct-to-consumer brand called Threedom. It's a behind-the-scenes conversation about the challenges we faced creating the complex digital workflow necessary to scale one product design to nine products and over 30,000 SKUs. We talk about the opportunity we discovered to build an ever-expanding platform of unique products that connect with customers in a whole new way and you'll also get ideas about how to apply the concept of mass customization to functional or industrial parts.Watch the full episode on YouTube: https://youtu.be/ufsomEV1vbU Episode Topics01:03 Welcome02:35 Challenge of injection molding04:18 Speed to market and increased market share05:19 Difference in capital investment06:00 Uses of mass customization07:35 Visual personalization09:04 Serving unique market segments10:01 Business model innovation10:50 Our use case for mass customization14:50 Nine products15:15 38,500 digital files for 9 products17:24 Getting real-time feedback from customers19:55 Initial vision for tailored products20:32 Managing SKUs21:28 Building on demand & inventory management22:00 What we've learned23:21 Time investment in digital workflow24:24 It's really hard25:00 Competitive products26:16 One design became a product platform26:54 Applying it to functional or industrial parts28:28 Version control30:19 Surface textures31:39 Manufacturing process to manage complexity34:25 Defining key constraints35:01 Multi Jet Fusion36:01 Lessons after 2 years37:47 Apply our experience to your project38:52 Business model innovation vs part costs39:14 Perceived value of the product40:58 Powerful brand that connects with consumersLearn more about Threedom: https://dilabs.cc/portfolio-item/threedom/ Learn more about DI Labs: https://dilabs.cc/
