Show notes
The Sofware Process and Measurement Cast 819 features our conversation with Soumyadeb Mitra, Founder and CEO of Rudderstack. We discuss the trials and tribulations of consolidating and effectively using customer data. Tools like machine learning and generative AI make generating insights easier but “easier” does not mean easy. We also discuss entrepreneurship and trust. Soumyadeb Mitra is the Founder and CEO of RudderStack, the Warehouse Native Customer Data Platform (CDP). RudderStack helps data leaders drive revenue by making it easy to collect, unify and activate customer data for every team and tool. With a strong background in software engineering and data analytics, Soumyadeb is passionate about helping data leaders and teams make data valuable in their companies. Before founding RudderStack in 2018, Soumyadeb worked in various technical roles at leading technology companies, where he gained valuable experience in big data, machine learning, and cloud computing. While Head of Machine Learning at 8×8 (Nasdaq: EGHT), a unified communication as a service company, he found existing CDP solutions unable to meet his requirements for security, reliability, and scalability. He left to start RudderStack to solve that critical roadblock for companies looking to deliver key projects like real-time personalization and recommendations. Learn To Tame Your Work Intake Beast! Work Intake Summer Camp is in session! Jeremy Willets and I are celebrating summer in the northern hemisphere with a summer camp. We’ll look at the primary causes of work intake problems… and how to solve them! Join us for an entertaining and informative LinkedIn Live event. The next weekly session begins at



