The Software Process and Measurement Cast 604 features a presentation that I did on the need for organizations to lean into processes improvement as the COVID-19 disaster abates (at least for the time being). Continuous improvement can’t be just a slogan during an economic downturn.  We also have a visit from Jon M Quigley with his Alpha and Omega of Product Development Column. Jon and I talked about the definition of quality and whether the concept of quality is a matter of perception. We don’t exactly agree . . . what are your thought? Re-Read Saturday News  This week we tackle Chapter 2 in our re-read of by Steve Tendon and Daniel Doiron. Chapter 2 continues to explore mental models and focuses on how multitasking robs value from individuals, teams, and organizations.   Remember to buy a copy of to support the authors and blog!   Week 1: - Week 2: (The Story of Herbie) - Week 3: -   Next SPaMCAST The Software Process and Measurement Cast 605 feature our interview with Jodie Kane.  Jodie and I discuss involving product owners in retrospectives. Jodie suggests the answer should not be cut and dry.