Welcome to the Software Process and Measurement Cast 213!   The Software Process and Measurement Cast 213 features my essay titled Bad Words For Process Improvement.  Words have power; the power to sell ideas, to rally the troops and provide motivation when used correctly. Or words can be a tactic signal of resistance to change and an abrogation of responsibility.  If the later set of scenarios, perfectly good words go bad. Shameless Ad for my book! co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team."NOW AVAILABLE IN CHINESE! Have you bought your copy?Contact information for the Software Process and Measurement CastEmail:  [email protected]:  +1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook:  http://bit.ly/16fBWVOne more thing!  Help support the SPaMCAST by reviewing and rating the Software Process and Measurement Cast on ITunes. It helps people find the cast. Next:The Software Process and Measurement Cast 214 will feature an interview with Iain McCowatt on the comditization of testing.