Welcome to the Software Process and Measurement Cast 157!The SPaMCAST 157 answers the question, "why measure?" The essay begins:I was recently asked the question that, by its sheer simplicity, stopped me in my tracks. It was "why measure?" I wandered through a number of high minded and academic reasons describing why you should measure.  Interested in sponsoring the SPaMCAST?If you are interested in being a sponsor please contact me at [email protected] for a rate sheet or to discuss options.Shameless Ad for my book! Mastering Software Project Management: Best Practices, Tools and Techniques co-authored by Murali Chematuri and myself and published by J. Ross Publishing. We have received unsolicited reviews like the following: "This book will prove that software projects should not be a tedious process, neither for you or your team." Have you bought your copy?Contact information for the Software Process and Measurement CastEmail:  [email protected]:  +1-206-888-6111Website: www.spamcast.netTwitter: www.twitter.com/tcagleyFacebook:  http://bit.ly/16fBWVNext!SPaMCAST 156 will feature an interview with Peter Taylor, the author of the The Lazy Project Manager: How to be twice as productive and still leave the office early.  You will learn a TON!