“The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.” —Seth Godin I dropped continuing this series for the last month. Thank you for being patient; I’m back.This break actually exemplifies the ideas presented in this rule. The rule the garage is his idea of the level of effort you put into the craft, family, or community build upon four levels: Hobbyist, Journeyman, Professional, or Star.Taking this break is me not being professional about the platform I’m building towards my military transition in 2021. I want to be a big media platform, but I have a small media time & budget. My lesson here is this: To be a professional, I have to focus.More importantly—I’ve let the platform drive the work. How can I generate supportive content more easily?Thank you for waiting. Now, back to work.--- Support this podcast: https://anchor.fm/militarytransition/support