Going “viral” organically on Twitter or Instagram is hard these days, so running ads on both platforms is a necessity. Your website needs traffic, and you’ll likely need to pay for that traffic.
But the cost of that traffic is always an issue. Spend too much—and the ad is a complete waste of time, energy, and money. Twitter and Instagram are great platforms to run ads and drive traffic. But which one delivers the lowest cost per click (CPC)?
We will tackle that question (and find an answer) in today’s Social Media Lab experiment.
Read the full post here https://www.agorapulse.com/social-media-lab/twitter-cpc-instagram-cpc/ About the show: Meet the mythbusters of the social media marketing ecosystem. The Social Media Lab spends thousands of dollars every month to scientifically test social media best practices. Each episode is a new experiment dedicated to find out what really helps your business perform better in social media. The Social Media Lab is powered by Agorapulse.