In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way. They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation. They also touch on the trendiness of social media and the need to stay true to one's values and brand. There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry.Chapters:Follow Emilia here: @etphd_mentoringListen to the ETPHD Mentoring podcast here:Listen to the EiQ podcast here:Listen to the ETPHD Nutrition podcast here:Follow Simon here: @iamsimonmitchell