This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles. The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms. And, of course, a whole lot more…Grab your FREE 32-page eBook here: https://thisislazymarketing.comFollow Simon here: https://instagram.com/@iamsimonmitchellChapters: