Social Mavericks
Social Mavericks
Simon Mitchell
Do Your Programme Features Pass The "So What" Test?
10 minutes Posted Feb 14, 2022 at 6:00 am.
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If people aren't investing in your coaching services, it could be for one simple reason... You talk about features and not benefits. Or... you DO talk about benefits, but in a way that still leaves your potential customer thinking, "So what?"

 

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