Where does Anderson Paak converge with the West Midlands of yesteryear? At the Black Country Living Museum, an open-air museum that uses TikTok to entertain and educate followers about life in the region throughout history.

Emily Smith, Audiences and Communications Manager - and the actress who plays the 1940s lady at the BCLM - shares how the museum found fame during the pandemic and why their videos have helped bring beef dripping sandwiches back into the modern age.
Brush up on your social media dos and don'ts by joining Sprout's social media agony aunt Stacey, as she resolves another of your pressing social media concerns, and get in touch with one of your own social media dilemmas by emailing [email protected]. Connect with the BCLM on TikTok via @BlackCountryLivingMuseum or on Twitter and Instagram on @BCLivingMuseum.