Keith Ferrazzi, CEO of Ferrazzi Greenlight, interviewed Reid Hoffman, founder of LinkedIn and author of The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. During the lively, 45-minute recording with audience Q&A, you’ll learn: • The backstory: how and why Reid launched LinkedIn • How thinking like a Silicon Valley entrepreneur enhances success in any career • How Reid personally leverages his LinkedIn page • The keys to maximizing your network literacy, the ability to conceptualize, access, and benefit from the information flowing through your social network