Tom Ollerton, Innovation Director at We Are Social joins Adam Libonatti-Roche to talk innovation in social media. Tom talks about Natter, a crowdsourced application that allows you to screengrab conversations on your screen and then request comedians to help you out with witty phrases. We also talk about Social VR and how brands will soon be able to create their own avatars to engage with user avatars. Plus, we discuss Siri and Amazon's new voice assistant, Alexa.