Kyle Sheldon, Fire Senior Vice President of Marketing, joins the show to discuss the Fire's new identity rebrand, the process they're undergoing to get input, the conversations they're having with fans, some particular individuals who will be contributing to the project, why the club wasn't this transparent last year, and what makes a good soccer brand.

Follow Kyle on Twitter @kylesheldon

Follow Alex on Twitter @alex_s_campbell

Follow the show on Twitter @Soccer_Cast

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Music by HookSounds