Show notes
Our guest this week, Edgeir Vårdal Aksnes, is reinventing how people buy electricity. I don’t know about you, but I don’t always even remember that I’ve bought electricity, I just know that I pay a bill. To Edgeir and his co-founder Daniel, this sounded like a transaction that was ready to be improved, to fit both the problems and opportunities that our ever-weird modern age has to offer. And not only does Tibber, the company Edgeir co-founded, already provide a much appreciated product to many around Europe, it has grown with some fascinating unconventional means; no salespeople, simple value propositions, and a crystal clear narrative. Expect to learn:How Tibber’s business model is intrinsically aligned with purposeWhy Tibber has no official salespeopleEdgeir’s perspective on simplicity in solutionsEdgeir’s thoughts on how to think about value propositions01:00 Introduction to Edgeir and Tibber 02:30 Why did you start?06:30 How energy can be optimised09:15 How Tibber plans customers’ access to information12:10 The power of simple value propositions 15:10 How important is it for a company to have clear, tangible, and ambitious goals20:10 Is there a tension between profit and sustainability? 25:05 The importance of having a crystal clear story28:10 Should you start with a less impact-driven company to ‘learn the trade’ before? 30:30 Reinventing an industry with massive legacy34:20 What’s up next for Tibber?
