If you live in a major city, chances are you’ve seen an electric scooter standing around or being driven. Chances are you might’ve tried one yourself. Chances are you have seen a post on social media about them, and chances are that you have an opinion about them yourself. But where did they come from, and how? This episode tells one e-scooter company’s story, namely Tier’s. Our guest is Tier’s Founder, Lawrence Leuschner, an entrepreneurial veteran behind the European e-scooter market leader.

Expect to learn:

How does Lawrence deal with local regulators with a product that is so visible in the cityscape

How does Lawrence deal with negative customer feedback

How has Tier succeeded in such immense growth in such a short period of time

What is Tier’s key to success in a highly competitive and dynamic market

Episodes also available on Youtube: https://youtu.be/vHLSkCxU7lQ

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