In this Death to the Corporate Video episode, host Guy Bauer riffs on why attempting “approved” humor (like smashing computers or forced funny faces) is a surefire way to kill genuine laughs. Instead, Guy makes the case for original, risky, creative comedy in B2B video ads. Tune in to hear how one of Umault’s most offbeat, doubt-ridden projects became a massive hit—and why it proves you should go big or go home regarding humor.