Guy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. 

Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns. 

Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work. 

This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of learning from failure. 

Learn more about Guy and Umault at umault.com