Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist?

The significant challenge of social media is that you don’t know who is looking for you (or your services), nor where. What you do know is that if your target users can’t find you on these 500+ sites, then a potentially important opportunity will be lost.

But who has the resources to maintain a presence on 500+ sites, let alone 50? (Or ten?)

Enter the Anchors and Outposts model