So Here’s Your Challenge
So Here’s Your Challenge
Randall Craig
Consuming Content and Scanning Video
4 minutes Posted Mar 22, 2022 at 10:00 am.
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Unlike the written word, it is almost impossible to scan a video and get any value from it. At best, a video scan helps a user find their place: at worst, it is an exercise in frustration. But does it have to be such a low-value experience?  Is there a way to impregnate your video with value, knowing full well that the user might merely be a scanner?