So Can I
So Can I
Lauren Cunningham
The Power of Collaboration and Connecting Brands with Carrie McDermott
41 minutes Posted Jul 22, 2025 at 9:00 am.
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Today I am joined by Carrie McDermott! Carrie is the founder of Sibley Creative, a consulting firm that helps emerging brands reach new markets through curated trunk shows, collaborations and branding. Carrie's scope ranges depending on the client -- some use her services for events like multi-city shopping events to get in front of new and existing customers. Other clients use her services in daily sense, consulting on business strategy, influencer collaborations and creative events. Carrie'...