How do you measure success? It's best done on your own terms, according to Jessi Roberts, CEO of Cheekys. Comparing yourself to others causes you to rush and miss out on enjoying the process of building and growing a business, a career, and your life. Jessi recommends setting your own standards for success and using them to guide decision making. For Cheekys, that means asking, "Are we making an authentic connection with our customers?" Check out Jessi's book, <a href= "https://www.grandcentralpublishing.com/titles/jessi-roberts/backroads-boss-lady/9781538745717/"> Backroads Bosslady</a>, to learn more about her story and life. Check out <a href="https://cheekysboutique.com">Cheekys Boutique</a> here and on <a href= "https://www.facebook.com/groups/cheekysjunkies/">Facebook</a> to learn more about the brand. *** Love Shadow (Remix Safety Guide) by rocavaco (c) copyright 2015 Licensed under a Creative Commons Noncommercial Sampling Plus license. http://dig.ccmixter.org/files/rocavaco/52156 Ft: Loveshadow

So Called: Gemma Gaudette, Host of Idaho Matters on Boise State Public Radio

How's your so-called career?  The So Called podcast explores how and why we work. 

With each episode, we dig into the backstories behind the job titles, interviewing people at all stages of their careers – discussing their relationship with work and what work means to them. 

So Called seeks to inform, inspire and challenge your relationship with work and help you discover your own motivations for why and how you do what you do.

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