This episode covers the collaboration between PUMA and Davido, focusing on the launch events. I examine how the launch was handled in Nigeria and explore potential missed opportunities that could have amplified the impact of the partnership. I discuss the sneaker design released during the event, noting its somewhat generic appeal, and share ideas on how PUMA and Davido could have elevated the collaboration, setting a higher standard for partnerships with African creatives.
 
Links
 
Buy Socks at <a href="https://shorturl.at/RhpDj" target="_blank" rel="ugc noopener noreferrer">https://shorturl.at/RhpDj</a>
Linktree : <a href="https://shorturl.at/UPUZ9" target="_blank" rel="ugc noopener noreferrer">https://shorturl.at/UPUZ9</a>

Shining the Spotlight on African Sneaker Brands & the Power of African Storytelling

This podcast is centred on sneakers, fashion and style. Looking for the go to place to get information about sneakers releases, how go get them, what to cop and even history of some of your favourite silhouette. This is where you should be! Listen as it all unfolds.