When you leverage your heritage in your marketing strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing.strategy, you create new opportunities to cultivate meaningful connections with your consumers. Melissa sits down with Yvonne “Bonnie” Garcia, Founder and CEO of MarketVision to talk about her groundbreaking career in Hispanic marketing.About Yvonne:Yvonne “Bonnie” Garcia founded MarketVision in 1998 after 22 years in corporate marketing because she saw a void in shopper, promotional, and grassroots marketing that would engage multicultural consumers. Since then, she has expanded the business from “three Latinas and a telephone” into a multi-million-dollar Culture. Inspired. Marketing® firm that uncovers cultural insights through research to make meaningful connections with clients’ brands or services. MarketVision has 25 employees at its San Antonio headquarters and satellite offices in New York and Mexico. The firm has created culture-based marketing initiatives for such clients as Coca-Cola, Centers for Disease Control, ConAgra Foods, Continental Airlines, Copa Airlines, FCA Chrysler, Fisher-Price, General Mills, Girl Scouts of America, HEB, Hershey’s, J.M. Smucker Company, Kraft Foods, MassMutual, Mazola (ACH Foods), MillerCoors, Mondelez International, Northwestern Mutual, TIAA, University Health System, USAA, U.S. Bank, United Airlines and GO RIO.