Your brand is a living breathing organism that has the same distinct personality characteristics as you and me. Brand personality characteristics are the manifestations of the core values and essence (feeling and quality) behind your brand. It affects the tone of voice in your copy. It provides a set of rules and limits for how you communicate with your target audience. A strongly defined brand personality will help you capture and keep the attention of your target audience so you keep them engaged and interested throughout all the experiences (e.g. website, ads, social media posts, etc.) with your company. In this episode of Smart Marketing, you'll learn how to shape your own brand personality characteristics and create remarkable experiences for your prospects and customers.