Show notes
This week the Katies welcome Tarla Lambert-Patel, co-founder of Agenda Media, parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app. In this episode, they discuss the challenges of independent publishing and the importance of addressing women's issues in media. Tarla also shares tips for PR professionals who are looking to pitch and build campaigns around women's issues, curating event content with a publisher that delivers impact, and why International Women's Day shouldn't be the only time your company speaks out to support women.You can listen to the Women's Agenda podcast here: https://womensagenda.com.au/podcastsSkippers Paradise:01:39 - Tarla Lambert-Patel's Journey and Women's Agenda05:27 - Identifying the Gap: Women's Agenda's Mission07:43 - The Freedom of Independent Publishing10:02 - Challenges of Independent Publishing in Australia12:37 - Impactful Stories and Interviews15:28 - Navigating Sensitive Topics and Building Trust17:45 - Working with PR: Building Meaningful Stories20:22 - The Saturation of International Women's Day22:27 - Building Brand Partnerships Effectively27:25 - The Impact of Remote Work on Parents34:31 - Addressing Women's Health Issues in the WorkplaceAbout Tarla Lambert-PatelTarla is the co-founder of Agenda Media - parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app alongside her business partner, Angela Priestley. Across their mastheads, they engage more than a million Australian women every month and have achieved this as a wholly independent, women-owned and run entity. Tarla is also the editor-in-chief of Women's Agenda, Australia's leading online news site championing women in their lives and careers and she co-leads a team of exceptional journalists and producers. Women's Agenda has been in-market for 11 years, and was launched by Private Media in 2012 as a key career resource for women. Since then, it’s been established as a genuine staple in the Australian media landscape, covering everything from business, tech, and politics through to lifestyle, finance and leadership. It is the go-to news source for thousands.Connect with us on: Instagram TikTok Web

