Show notes
Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who manages the C-suite.Episode time stamps:1:14 - Case Study: Intuit and The Verge Interview4:35 - Analysis of Intuit's PR Response9:43 - The Importance of Executive Preparation14:40 - Navigating Media Relationships and Expectations20:57 - Preparing for Executive Interviews24:12 - Handling Unexpected Questions26:54 - Understanding the Journalist's Perspective28:17 - The Role of PR in Interview OutcomesConnect with us on: Instagram TikTok Web