Show notes
This week the Katies dive into the complexities of building and managing global communications teams. Doing this well means more than just finding the right people overseas – it’s about understanding the market’s storytelling nuances, cultural differences, identifying key publications and journalists, and building trust within your international team members to let them localize with impact.Episode Time Stamps:00:00 - Introduction to Global Communications Teams04:45 - Identifying the Right Time to Hire10:28 - Hiring the Right People for the Market16:05 - Managing Teams Across Time Zones21:46 - Building Trust and Cultural Understanding27:28 - Best Practices for HQ and Regional Teams35:54 - Navigating Global Messaging and Localization42:08 - Personal Stories and Lessons LearnedConnect with us on: Instagram TikTok Web