Leadership isn’t about authority—it’s about connection.

What if the real secret isn’t telling people what to do… but helping them believe why it matters?

Loved this conversation with Scott Youmans (VP of Sales at Tarsus) on empathy, influence, and a simple What–Why–How–Why framework that inspires real action.

Plus… a great story about knocking on doors to make friends as a kid. That says it all 🚲