Episode 24: Branding Small Business Series- Finding Your USP & Sharing it with your Audience

The first in a new series of mini episodes titled "Branding Small Business"- these short, actionable episodes are chock full of small business tips, advice and ideas- each one focused on a topic specific to creating a strong brand as a small business.

This episode is all about finding your own unique selling points- and the best way to communicate them with your audience. We'll talk about four main points to think about when determining your USPs (plus a bonus category) and all the ways you can communicate to your audience what it is that sets you apart from the competition.

If you're just starting a small business, thinking about a rebrand or an established business who wants to power up their branding- these mini episodes are for you!

Episode Links:

Host: Rhiannon Louden

Website: https://www.smallfishglasgow.co.uk
Instagram: https://www.instagram.com/smallfishbrandco/
Linked In: https://www.linkedin.com/in/rhiannonm

Intro/Outro music credit: https://www.purple-planet.com