<a href="https://www.linkedin.com/in/editavatenaite/" target="_blank">Edita Vatenaite</a>, the VP of Marketing at <a href="http://www.synthace.com" target="_blank">Synthace</a> joins the podcast. She explains why certain marketing tactics aren't dead, but how we execute them are (or should be dead). From email marketing to MQLs, Edita dives into what B2B marketers should be doing different to drive pipeline and revenue for their organization.
Edita's LinkedIn: <a href="https://www.linkedin.com/in/editavatenaite/" target="_blank">https://www.linkedin.com/in/editavatenaite/</a>
Synthace Website: <a href="http://www.synthace.com" target="_blank">http://www.synthace.com</a>

182: How to Optimize your B2B Website Strategy | B2B Enablement Podcast

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.