<a href="https://www.linkedin.com/in/johanabadie/" target="_blank">Johan Abadie</a>, the SVP of Marketing at <a href="https://www.mediafly.com/" target="_blank">Mediafly</a> joins the podcast. He explains why companies shouldn't focus only on creating demand, but also shares why they should be capturing existing demand. Johan takes a deep dive on how he and his team measure intent signals, coach their buyers through the buying process, how they engage with prospects and much more.
Johan's LinkedIn: <a href="https://www.linkedin.com/in/johanabadie/" target="_blank">https://www.linkedin.com/in/johanabadie/</a>
Mediafly Website: <a href="https://www.mediafly.com/" target="_blank">https://www.mediafly.com/</a>

172: How We Generate Pipeline and Revenue Using Only LinkedIn and a Podcast | Mastering B2B Marketing Podcast

If you're a marketer at a B2B SaaS or tech company, then B2B Made Simple is for you.

On this show you’ll hear from seasoned B2B marketers about what they are doing to generate pipeline and revenue for their companies. 

With multiple episodes released each week, you’ll have a plethora of actionable marketing insights at your fingertips that you’ll want to implement in your company right away.

In addition to our main show, you’ll find episodes from other marketing podcasts our CEO and co-founder, Sam Moss, has been interviewed on and much more.