We are thrilled to have Joe Baer, the co-founder and CEO of Zen Genius, a visual merchandising design firm headquartered in Columbus, Oh. Just before Joe and his staff head to Germany for EuroShop, we ask Joe to share ideas of what a small business can learn from large businesses who have sizable budgets for merchandising and visual display work.

We discussed what happens when a customer can first see your business and many of the components when a customer visits your business that can affect their impression of your business as well as their desire to return to the business.

This was an hour that was just like having this visual display and merchandising genius visit your business. You will definitely enjoy all the wisdom Joe Baer shares.