Ken Banks has a long and storied career as an expert in marketing for retail. Ken explains how marketing is more than creating a budget and then deciding where to spend that budget. Listen to this episode as one of the legends of the marketing industry shares his insight and experiences.

Cam Marston, generational expert, visits Tom Shay and Small Business Conversations

This is Small Business Conversations from Profits Plus Solutions. A program where we visit with expert individuals who provide awesome insight and new ideas of how to increase your profits plus build your business for the future. We find experts on small business accounting, marketing, ownership transition, leases, sales skills, merchandising, and most every aspect of ownership in your small business. 
Your host is Tom Shay, principal of Profits Plus.