Clover: Conversations with Women in Leadership on Visibility, Authority & Owning the Room
Clover: Conversations with Women in Leadership on Visibility, Authority & Owning the Room
Erin Geiger - Muscle Creative
How to Keep Your Rights, Voice, and Royalties: Conni Francini’s Hybrid Approach to Book Publishing
40 minutes Posted Oct 7, 2025 at 5:00 am.
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I sit down with Conni Francini, CEO of Soro Publishing, to explore how she’s building a more author-friendly path to publishing. Conni traces her unconventional route—from journalism/PR into education, then a 15-year run in educational publishing where she rose to editor-in-chief and developed award-winning products with partners like the Smithsonian and TIME for Kids. After dozens of candid chats with writers—frustrated by low royalties, limited marketing, slow timelines, and losing creative...