This week on the show I welcome launch strategist and copywriter, Brenna McGowan. We discuss the aspect of an offer that many entrepreneurs skip over: pre-launch. It seems so much easier to skip right to the promotion of the sale, rather than warming an audience up, doing our due diligence, and testing the market... Alas, those who skip the pre-launch are leaving money (and a loyal audience) on the table. Putting the right offer in front of the right audience with the right messaging is key...