Esther Poulsen founded Raare Solutions LLC in 2013 after ten years as President and Principal Consultant of Raare Inc.  Currently, she serves as Raare Solutions' primary Client Account Manager and Business Development Executive as well as Managing Process Architect. Previously, Esther has worked for over two decades in CRM, Marketing and Information Technology for clients and employers including BMW of North America, Jaguar Land Rover North America, Cummins Engine and Lucent Technologies.  In addition to her professional work she is actively involved in local community organizations and writes the column "Life in Lakelandia" for the Lake Hopatcong News.

Esther earned a degree in Communications from Temple University and is a graduate of the Babson College IT Leadership Development Program.  She currently lives in Lake Hopatcong, NJ.