Lauren and Paul have both dealt their individual identities as female and black owned business owners in the food and beverage industries. In this episode of Small Batch, Lauren, Paul, and Matthew discuss the concept of identity in the food and beverage industries as it relates to product development, product bias, corporate storytelling, product packaging and sales. As the conversation unfolds, learn more about how Beanfruit Coffee and Sweet & Sauer Fermented Foods address the issue of identity as the companies grow from a founder focused business selling products at farmers markets to businesses selling specialty food and beverage products at retail to the health food demographic of consumers.