We all know that the Marketing world is literally a utopian society. In every marketing campaign, every individual from the CEO, President, Accountant, Graphic designer and anyone in between is totally on board with what the marketing department has planned. Except when their not. In this episode, special guest, Jennifer Thompson, Marketing Manager of Alpha Gama Delta shares her experiences of the occasional marketing disconnect within an organization. We learn how this disconnect can cause our audiences to be slow to respond, and what we need to do to avoid it.