Luke Innes, CEO of Creative Translation, joins SlatorPod to discuss how the global transcreation agency puts “human at the heart of the process” of multilingual branding by combining creativity, cultural insight, and strategic use of AI. Luke recounts his unconventional entry into the language services industry, charting a path from his roots in design to leading Creative Translation. Despite early skepticism around the term “creative translation,” he built a business model that puts creativi...