Real Client Workshop: How To Reinvent Your Brand from The Ventur Podcast

The Ventur Podcast

Kaine Levy

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Real Client Workshop: How To Reinvent Your Brand

50 minutes Posted Sep 11, 2024 at 11:00 am.

Introduction

Overview of Media Xchange

Business Revenue and Flagship Program

Goal of Brand Refresh and Customer Feedback

Challenges in Reinventing the Brand

Adapting to Industry Changes and Retrofitting Programs

SWOT Analysis and Competitor Analysis

Marketing Strategy and Target Audience

Weaknesses: Gender Diversity and Niche Market

Strengths: Quality of Programs and Personalised Experience

Threats: Industry Changes and Shift to Virtual Platforms

Adapting to Virtual Platforms and Maintaining Connection

Competition and Recruitment

Industry Attrition and New Entertainment Platforms

Targeting Professionals and Students

Partnerships with Film Schools

Improving Messaging and Value Proposition

Understanding the Customer Journey

Analysing the Brand Sales Marketing Funnel

Exploring Partnerships and Lower Commitment Offers

Next Steps and Client Feedback

Outro

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Show notes

This is a live client workshop where we solve real problems, with real businesses, in 60 minutes or less. In this episode, we work with MediaXchange - a television & entertainment education leader - to help them reinvent their brand after more than 30 years in the industry. Guests: Katrina Wood and Przemek Wojs of MediaXchange Host: Kaine Levy About Kaine's journey from heavy metal drummer to entrepreneur. Fractional CMO Services Marketing Consultancy Services Company: Ventur Agency

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