If more B2B businesses understood the power of branding, they'd be making a LOT more sales. Fortunately for you, they don't, so there's a lot of gaps in the market for you to take advantage of. By the end of this episode you'll know the difference between a business and a brand, and how you can use branding to make more B2B sales. Host: Kaine Levy About Kaine's journey from heavy metal drummer to entrepreneur. Fractional CMO Services Marketing Consultancy Services Company: Ventur Agency