‘Business’ behaviour has never come naturally to me. What is a KPI? An MVP? A target audience? A pitch? A pivot? Competitive advantage? Are these basketball terms??? Because they sure do sound like basketball terms. Someone years ago told me to ‘watch my competitors’ and I did like my life depended on it but let’s be real, we’re not talking about the stock market here, we’re talking about intermediate greek teaching. My niche is so niche that most students and teachers know each other’s name,...