Matt and Jake dissect the popular YouTube channel Red Letter Media, why its so addicting and successful, and how they can apply the strategies they use to their own channels.

#10: Donald Glover's Jaw-Dropping Rise From YouTube Star to Media Titan

We're two best friends and inexperienced YouTube creators sharing our wins (and massive failures) as we learn to make non-sucky stuff that matters. Every week Matt Woods and Jake Arent break down brilliant work from their favorite creators, share practical tips to publish videos that resonate with audiences, and deconstruct the hard-won lessons learned by doing — not just talking like a guru.