Six Figure Designer
Six Figure Designer
Pam Durkin
Ep 138: The Yin & Yang of Design SUCCESS: Balancing Marketing, Systems & Sanity
44 minutes Posted Dec 15, 2025 at 2:05 pm.
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In this episode, I sit down with Dixie Willard, founder of Poised and Plumb for a candid conversation about the two essential forces that drive a thriving design business: marketing and systems. Marketing brings in clients, but systems keep them happy.

Key Takeaways:

  • How to begin documenting your processes without overwhelm or perfectionism.
  • The Best way to streamline your workflow with tools & templates while maintaining a personal, human touch.
  • Why clear communication, internally and with clients, is the ultimate service.
  • How to avoid tech fatigue and choose software that fits your business (not the other way around).
  • Why progress is better than perfection and small steps toward clarity beat inaction every time.

You can connect with Dixie on IG at: poisedandplumb 

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