
Nathan Hirsch runs a bunch of companies. In college he bought and sold textbooks until the school hit him with a cease and desist order. Then he became a drop-shipper and sold millions of dollars of baby products. Later he and a partner would sell their company and walk away with life-changing money. So is he relaxing? Nope. Today he has a company that teaches small business owners how to hire, train, and use VAs and freelancers and another pair of companies that provide bookkeeping services to digital businesses. Nathan talks about how quickly he’s been able to get out of the day-to-day in his companies, how good SOPs and solid books set him up for a stunningly fast sale, and why he isn’t just sailing around the world in a yacht these days. Timestamps: 02:53- When you have to pivot your entire business 07:37- The decision to sell the company 15:52- From Hiring VAs to teaching how to hire them 18:11- Walking away 24:10- What entrepreneurs need to focus on Connect with Nathan on LinkedIn: https://www.linkedin.com/in/nathanhirsch/ Learn more about AccountsBalance (mention the show for 2 free months!): Accountsbalance.com Check out all of Nathan’s tools and resources for hiring and training freelancers: OutsourceSchool.com If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
May 9, 2023
31 min

Delegation is one of my most talked about subjects here on the pod. There's a good reason for that; I’ve spent a lot of time and energy thinking about it and building practices I can rely on to delegate effectively. The other thing is that when you run an agency you’re essentially a middleman between the delegation your clients use you for and the things you delegate to your team. In this episode I break down some best practices on delegation. Things you should be thinking about from the moment you want to hand something off, to the way you can build practices to make the entire experience repeatable with a minimum of fuss. As always, please take a moment and give the show a review. It makes a big difference. Timestamps: 02:10- Hire for tasks not job titles. 04:10- Don’t try to make 5 jobs 1 job. 10:20- Make the Scope clear 13:54- The value of systems in delegation If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
May 2, 2023
20 min

What do you do when you have a breakdown after working for a tyrant of a boss… but the boss is you? That happened to this week’s guest Lydia Lee, who we spoke to in Bali where she spends half her year. It turns out that a breakdown like that is a real wake up call. Now Lydia coaches mid-career professionals who are looking for something different from the rest of their work life. This is a great conversation about building the work life you want to live with; not a bigger career or a smaller career, just the right one for you. We talk about entrepreneurship, delegating work, running a 1-person company, who to work with and how to repell the kinds of people you want to avoid. More than anything we talk about being deliberate with the choices you make about you’re work life. Consciously or unconsciously you’ll make a lot of choices and the quality of those choices will impact everything from your compensation to where you live to your health. Timestamps: 03:32- The early mistakes people make when they start a business 09:34- Work can be joyful 13:04- Corporate jobs a damn risky 18:04- Making your business… smaller 24:15- Why Lydia won’t hand over content creation 30:44- Working in the Sweet Spot 33:45- Follow Deep Interests NOT Passion 37:40- Right… for right now. 45:16- Attract the right people. Repel the right people. Want to contact Lydia? Email her at: [email protected] Follow her on Facebook: https://www.facebook.com/cubiclecrasher/ Subscribe to her YouTube channel: https://www.youtube.com/screwthecubicle Connect on LinkedIn: https://www.linkedin.com/in/lydiallee/ Watch her adventures on Instagram: https://www.instagram.com/screw_the_cubicle/ If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
Apr 25, 2023
54 min

Ads! The average American sees between 4000 and 10,000 every day. Most of them are junk. Some of them work. Marketing isn’t black magic, it’s a process you can be better or worse executing. Today I talk to Kristina Pierce who, for 25 years has been crafting, buying, and monitoring ads across a wide variety of media. From her HQ in upstate New York, Kristina now runs Pierce Media, an ad agency specializing in social media ads for service based businesses. Kristina knows a tremendous amount about advertising and happily shares with me details about strategy, the math of advertising, and deep geek stuff about the platforms. Don’t just listen to this, bring a pencil. Timestamps: 02:03- The conversation that happens before you buy ads. 07:20- People make decisions in a certain way. 12:42- Get yourself some specialists. 22:29- Testing Your offer 34:45- Vanity metrics 40:20- Pinterest, Bing & other useful forgotten platforms Want more from Kristina? Visit her site or on social media: Website: www.kpiercemedia.com FB: www.facebook.com/kpiercemedia IG: www.instagram.com/piercemedia Linked: www.linkedin.com/in/kristinapiercemedia If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www/reynoldsobm.com/gyat
Apr 18, 2023
57 min

Let’s talk about money! How much money should your business have put in reserve? How much in profit? How much money should you save in taxes? Should these bundles of cash be stored in one place or many… and where? Lots of businesses out there struggle to make the right moves with their cash. Many even struggle with the idea that there ARE right moves to make. Yet clearly there are better and worse ways to manage your company’s cash. One of the better ways is to follow the “Profit FIrst” model which this weeks’ guest Jenni Davis is an expert in. Jenni’s company helps scores of small (and not so small) businesses to deploy the “Profit First” methodology in their finances. Instead of assuming that what the business owner gets is what’s left over when the bills are paid, “Profit First” places the owner at the center of the business’s transactions. It says that the owner should be the FIRST person paid, not the last; and here at Reynolds OBM we agree. This week while so many of you are thinking about tax day we thought it would be the perfect day to rebroadcast this gem. Originally episode 85, it returns now as the team here takes spring break. Enjoy! If you’d like to know more about profit first contact Jenni: https://jmdbusinesssolutions.com/ Check her out n FB: https://www.facebook.com/JMDBusinessSolutions Try this primer to Profit First: https://reynoldsobm--jmdbusinesssolutions.thrivecart.com/profit-first-simplified-diy/ If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/
Apr 11, 2023
31 min

Jen has a lot going on. Like many entrepreneurs, this daughter of teachers was driven to business ownership by life events. In a twist of fate it was the forced choice to run her own company that convinced Jen she doesn’t have to make choices like that ever again. Yes, you can have it all. Jen publishes the Becoming Iconic magazine, coaches business owners, and runs an agency which provides branding, marketing, and operations support to the female entrepreneur who refuses to compromise. Jen and I explore a bunch of different corners of business ownership including just how underrated the difficulties are, the mental game of entrepreneurship, how being able to repeat things is what success looks like, solopreneurship vs. CEO, and a great deal more. Timestamps: 00:47- Jen’s on a mission. 03:29- Why the company is called “Becoming Iconic” 09:49- Things go wrong. 13:00- When you have it all and still want more. 16:48- Innovation is at the core of entrepreneurship. 22:04- Why “solopreneurship” is overrated 27:22- The best piece of advice for entrepreneurs 30:11- You can’t enjoy things when you’re dead. 33:40- “Obsessive Gratitude” 39:15- How to enjoy life more than your husband’s next wife. 46:40- Listen to a dog bark Want more from Jen? Follow and connect with her here: Becoming Iconic https://www.instagram.com/becomingiconic/ https://www.linkedin.com/in/jen-szpigiel-931499195/ If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
Apr 4, 2023
46 min

Bureaucracy. Even the word makes some people groan. I had a realization the other day that a lot of small businesses don’t see any daylight between good systems and unnecessary bureaucracy and frankly that’s a shame. Just because you’re a startup doesn’t mean you shouldn’t be developing systems for doing things efficiently. Just because you’re an established company doesn't mean your systems are efficient. Your goal as the business owner is to make sure that your business can run without you. IT’S ALSO YOUR JOB to see that your business runs the way you want it to. One without the other and you’re not going to be happy. In this episode I talk about a few ways that I run Reynolds OBM that should make sense to all of you. I talk about a few small projects you can start that will reduce the amount of questions you get, decrease the amount of time you spend looking for things and decrease the number of calls you get from people who don’t know what to do or where to look for something. Take a listen. LINK TO KELLY’S FREE URL TRACKER: https://www.getyouracttogether.co/urltrackersignup If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
Mar 28, 2023
17 min

There’s a trap that a lot of my guests recently have talked about. A trap of our own making that agency owners keep falling ito as they work to grow their businesses. We trap ourselves in our clients’ work. We know we need to get out of it and yet as hard as we try there’s always a good reason to stay involved personally. Always a reason to do their work ourselves instead of handing it off to one of our people. I’ve fallen into this trap many times myself so I thought I’d devote an entire episode to talking about it. In this episode it’s just you and me and I’m going to show you exactly and specifically how this trap has snared me in the past. I’ll also show you what’s on the other side when you make the decision to slip out and run your company instead of work on your clients. If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
Mar 21, 2023
30 min

Many small businesses start their own channels through podcasting to get exposure, build brand, and show expertise all at the same time. What they don’t know going into it is just how much work it’s going to be to run your own production company. Stephanie Judice knows. She and her nine-person team produce podcasts for upwards of twenty clients every week. They’ve edited, post-produced, and distributed thousands of episodes content for their clients and today she joins me as a guest to talk about the challenges and successes along the way. We talk about getting out of the day-to-day of the business, hiring for efficiency vs. hiring for redundancy, what you’re responsible for as the owner, and building and rebuilding of roles for people you want to keep. This is a great conversation, listen in! Timestamps: 09:40- Perfectionist vs. Leader 13:00- I started asking my team what to fix 17:50- The upside of losing a good person 22:10- The pride of employing people 25:56- Building a team for flexibility 33:45- It’s probably your fault 35:30- 20 Clients, 10 team members, 2 kids Want more from Stephanie? Visit her site or on social media: Website: www.stephaniejudice.com FB: www.facebook.com/stephaniejudicepodcastmanagement IG: www.instagram.com/stephaniejudice If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
Mar 14, 2023
44 min

Nobody wakes up in the morning and decides to be the worst business person they can be. Yet a lot of very talented, very skilled people from plumbers to lawyers and everything in between have trouble running their businesses and that very often comes down to how they deal with the money. Jen Paterson is a money coach for that crowd. I talk with her about everything from setting up bank accounts, to our attitudes towards money, to buying shoes guilt free. There’s a lot in here for every business owner regardless of their craft. Listen in. Timestamps: 00:18- What a “Money Coach” does. 06:36- Pay Yourself 12:00- Reprogramming the ways you talk about money 23:28- Bank Account Architecture 29:08- Revenue rollercoaster 33:30- Picking your banker 39:27- Business is a different skill Want more from Jen? Visit her site or on social media: Website: https://www.dollardivas.org/ IG: https://www.instagram.com/jenpaterson.biz/ If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys’ facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly’s group coaching program click here: http://www.reynoldsobm.com/gyat
Mar 7, 2023
44 min
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